Why usability for your website matters a lot

The decision we make while purchasing products is influenced by the experience we had with that product .It reflects on our choices we make while purchasing fruits from the market to a car from a showroom. We always expect the purchased product to function as per our expectations and is usable in different ways in which we are comfortable. If the product does not fulfill these criteria then we seem to look for better option.Similar situation happens in case of software products.Customers tend to look for another product if our product does not satisfy their requirements and does  not deliver them anticipated results.

How to provide positive experience of product to our consumers ?

To determine where our product lacks in providing good user experience and improving the same is what usability testing is all about.The primary objective of usability testing is to identify usability issues and possible areas where improvement can be done by observing real end users using the given product in realtime.Usability testing is not just about providing good looking product but it helps the development team to build a user friendly product which appears to be simple yet effective in providing the anticipated results.

Some of the user experience designers have been saying that people interact with technology with emotions. It has been found that when the product is functioning smoothly then users seem to be happy and distressed when they encountered  bugs in their application.This makes them accustomed to the product so that they can use it properly the next time and avoid the mistakes.

In usability testing the moderator observer the testers while performing various tasks in different scenarios.This gives them a good understanding of how product would be used in the real world and they identify the issues which are likely to occur in real time.The priorities of the users and what they feel most important while using the product can be identified observing the participants involved in testing and their natural behavior enacting end users.

Usability testing helps the developers to determine what the end user has to say and what he or she actually do while using the product.It is more than just consumer feedback.Usability testing constantly focus on the usefulness, necessity and value of the features of the product.

Another benefit which this type of testing offers is human interaction which seems to be very less in today’s world where mouth to mouth communication is replaced by emails and sms.Interacting on personal level enables the usability testing team to gain an insight of how and why the customers use the product in a specified manner.

Product development companies hire companies like techved for performing usability testing.Usability testing firms have skilled user experience team which does the job.Even clients agree that they get all the usability information and issues from user experience team rather than doing the same thing on their own.

The employees of company which develops the product get to know how their customers would interact with their application.This enables them to record their customer needs and feedbacks.Lastly,based on this evaluation,they incorporate the features which the client wants which ensures them that their product will deliver great user experience to its users.So,usability matters a lot whether it is a software product or a website.