Visual Identity

Owned by Andrew Petro
Last updated: May 21, 2008 by Jonathan MarkowVersion comment

Purpose

Logos convey the JASIG brand, connect JASIG related sites, adorn usages of JASIG software.

Types of desired logos

Logos for use by JASIG itself

  • Logos for use on the JASIG front page, on conference brochures, flyers, and in other marketing collateral
  • Logos for use in non-frontpage website headers (these likely are smaller and less obtrusive)
  • Logos for JASIG, for uPortal, for CAS, ...

Logos for use by adopters of JASIG software

"Powered by JASIG software" or "Powered by uPortal" style badges for use in CAS, uPortal, etc. deployments. We cannot require these of our deployers, but we can encourage this by making attractive and usable images available.

Logos for use by members and affiliates


Note

Jonathan Markow:   The categories of affiliates will likely change in the near future, so this is somewhat of a moving target.  The goal is to resolve this question before logo design needs to happen.

Update, 5/21/08:  We need a logo for JA-SIG Institutional Members, JA-SIG Strategic Partner, and JA-SIG Affiliate  -JJM 

 

Logos for the websites, press releases, and marketing materials of our members and commercial affiliates.

Logos for use by individual participants

  • "I support JASIG"

Properties desirable of logos

  • Logos should be available in high-quality, scalable, excellent raw file format for use in composing marketing material. They should available in multiple formats suitable for the web and print media.
  • Logos should be available in web-appropriate, ready-to-go, plop it somewhere images.
  • Within reason, Logo files should be JASIG-hosted. If this gets out of control, then we can revisit, but out of the gate, it should be terribly easy to plop a "JASIG is awesome" badge onto a blog.
  • Logos should have transparency features such that they "look good" when embedded on websites, within reason. Ideally, an html fragment should be available to cut-n-paste onto existing websites. The fragment would most likely be a link to the jasig.org site.
  • We can't magically make them always look great, but there are worst-practices to avoid in composing logo files. Logos can be made with multiple color schemes but the same basic design to provide something that won't clash with existing site designs.
  • Guidelines for use of logos should be clear. Guidelines should specifically indicate that older logos should be replaced. We don't want some sites with a JASIG logo and others with a JA-SIG logo.
  • Logos should be accompanied with a color palette describing RGB values used for the logo.