JASIG Creative Brief

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Overview

Who we are, where we came from, and where we are going.

JASIG is a sponsor of open source projects and their communities for higher education.

JASIG is further defined as:

• A non-profit (501(c)3), membership organization comprised of /wiki/spaces/BOD/pages/103955169
• A consortium promoting and supporting open source in higher education
• A sponsor of conferences and outreach

Purpose

• To sponsor open source projects for higher education
• To educate by coaching, collaborating, sharing good practices, and disseminating innovative approaches
• To create an atmosphere of trust, goodwill, and mutual respect

History

Originally the Java in Administration - Special Interest Group (JA-SIG), then Java Architectures - Special Interest Group (JA-SIG), JA-SIG is now JASIG.

Current Projects

uPortal

uPortal is a free and open source portal developed by higher education institutions. As a central framework in the online campus, uPortal provides a single point of access, robust groups and permissions, and personalization of content. It is a collaborative development project, using Java, XML, JSP, XSLT, CSS, AJAX, and JavaScript, with ongoing development effort shared among several JASIG member institutions and uPortal developers.

CAS

Central Authentication System (CAS) is an open source, enterprise single sign-on service. CAS tightens the security risk profile of a campus, increases user convenience around authentication, increases developer convenience around securely adding authentication to web applications across a variety of platforms, and affords opportunities for implementing institution-appropriate workflows and business rules around authentication. Although it is a Java-based central authentication server, the client can be implemented in several languages including Apache, Java, PHP, and Perl. CAS is not specific to higher education.

Portlets

Portlets are pluggable user interface components that are managed and displayed in a web portal. JASIG portlets are built on the JSR-168 and JSR-268 specifications. JASIG has initiated portlet projects and is desiring to expand its role in portlet incubation and collaboration. The intent is to include a portlet bundle with future versions of uPortal.

Future Vision

• To grow and distribute a collection of portlets of use to higher education
• To incubate and sponsor new projects
• To build stronger, more active community around projects
• To aid like-minded groups in putting projects together
• To bring innovation from the field to the community
• To welcome participation from interested markets outside higher education

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Market Ecosystem

What markets we are in, and which markets are targets. A rough weight is given to distinguish target markets.

JASIG

The JASIG market ecosystem is a sum of the uPortal and CAS markets.

uPortal

CAS

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Brand Identity Objectives

What the brand identity intends to accomplish.

Communication

Explicit Messages

Market Prompts - these messages communicate which market we are in.

1. Higher Education - Postsecondary education at colleges, universities, junior or community colleges, professional schools, technical institutes, and teacher-training schools.
2. Open Source - Open source software is a licensing model for software which gives free access to the source code of the software to allow interested parties to modify or contribute to the software as they see fit. Commonly created as collaborative projects and shared at no cost.
3. Software / Internet Technology - Program of instructions that directs the operation of a computer. A computer software application that is coded in a browser-supported language (such as HTML, JavaScript, Java, etc.) and reliant on a common web browser to render the application executable.

Implicit Messages

Personality Prompts - these messages communicate our unique culture and personality.

1. Collaborative - People/organizations working together to accomplish a common mission.
2. Educational - Learning experiences designed to bring about changes in knowledge, skills, or attitudes which contribute directly to competent practice.
3. Inclusive - Including (almost) everything within scope; including the extremes as well as the area between. All voices are heard.
4. Communal - Pertaining to a community; Shared by a community; public.

Together, these messages communicate who we are, what we do, and why we're different.

Productivity

• The brand identity must not only reflect an elegant communications system, but must also serve as an efficient utility for design resources and content authors.
• The design solution should achieve a clear sense of modularity so that design patterns can be easily replicated and applied in a wide range of contexts.
• The conceptual direction from a productivity perspective should be fashioned after a color-by-number metaphor that provides design resources and content authors with a catalog of coherent design elements that have meaningful relationships.

(I really don't understand what this section is getting at. Huh? - JimH)

Continuity

The completed brand identity will be a guide to ensure consistency and provide continuity across JASIG projects and communities.

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Target Audience

Who we are intending to reach and connect with. A rough weight is given to distinguish target audiences.

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Creative Direction

Strategy, guidelines, and inputs for the creative exploration process.

Competitive Brands

Brand identity of competing entities (whether directly or related):

Related Brands

Brand identity of JASIG "friends".

Inspirational Brands

Brand identity of other communities and projects that JASIG should be on par with:

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Visual Brand Concepts