Page Comparison

...

While I agree that it may be time to consider updating the logo (especially with UP3 looming on the horizon), I'm not sure if the update should be a complete departure from the existing design. I mean, for starters, it's been in front of the public for long enough now that it probably has some brand equity... or association, and I'm not aware of any compelling reasons to disturb that. Additionally, I think the current logo communicates some fairly relevant messages. For example, the door element, while maybe a bit too literal, does get the point across. Also, I think the colors are strong. I guess they're a little on the "campy" side... but they remind me of college colors which seems appropriate.

I would however suggest that a few small tweaks are in order – - something that freshens up the typeface and symbol so that the overall style is a bit more modern.

...