UP3 Logo Concepts

Useful Information

This design is part of a larger UE concepting effort for UP3

This is a preview of a possible logo direction for UP3. I thought Jason Jason suggestion for a new logo was intriguing and I wanted to chime in with my 2 cents.

While I agree that it may be time to consider updating the logo (especially with UP3 looming on the horizon), I'm not sure if the update should be a complete departure from the existing design. I mean, for starters, it's been in front of the public for long enough now that it probably has some brand equity... or association, and I'm not aware of any compelling reasons to disturb that. Additionally, I think the current logo communicates some fairly relevant messages. For example, the door element, while maybe a bit too literal, does get the point across. Also, I think the colors are strong. I guess they're a little on the "campy" side... but they remind me of college colors which seems appropriate.

I would however suggest that a few small tweaks are in order - something that freshens up the typeface and symbol so that the overall style is a bit more modern.

Here's what I have in mind:

	Current logo
	Direction 1 (Logo) This is the basic logo treatment. I added the term "powered by JASIG" in the tag line rather than just "by JASIG" - I expect this will be something we'll want to change. Mainly this was a visual decision more than anything else that stemmed from wanting to fill the entire length of the white-space that extends from the descended of the "P" in order to achieve a bit more balance. Otherwise, as you can see, the new logo is similar to the current logo but with a new type treatment and a modernized portal / door symbol.
	Direction 1 (Business Card) Here's a possible business card layout for anyone who might need it. If you guys like this design and want a print-ready file that you can take to the printer, let me know and I'll post a template for you.