2013 Conference Marketing

Owned by Jim Helwig
Last updated: Feb 07, 2013
We need to make sure we market the conference taking the existing Jasig and Sakai brands, mindshares into account. Factor projects into the marketing as well. 
Need to identify how the call is pushed out.
  • web sites - need to identify staff
  • mailing lists - need to identify senders - emph. on expanding international lists
  • social media outlets
  • EDUCAUSE listed as event
  • Banner/search ads