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Marketing Notes

Marketing Notes

Feb 16, 2011

(Notes from a previous call)

  • Need to get the message out that the group exists/active

    • OSS IDM dev communities

    • Community of deployers (broader higher ed IDM community)

  • Why does the audience care?

    • "Our needs are special"

    • Intellectual property ownership

    • Vendors aren't selling a car like they say, they're selling car parts

    • Jasig/I2/etc have been at this for a long time

  • What do we want them to do?

    • Techies: Standards, buy in to the branding

    • Deployers: Contribute (but how?), participate in/initiate a conversation