The following details the website work we would like to have in place for the uPortal 4 marketing. Please use the current site (http://www.jasig.org/uportal) for reference to existing pages. The notes below mainly highlight the changes we would like to see. Other improvement suggestions are welcome.
Common among all pages
- Keep in mind the rest of the Jasig website
- Include new logo
- Contemporary look
- Remove donate button
- Items in lower left below navigation can be reconsidered
- Preserving Jasig brand
- Also highlighting the individual project brands
Pages
uPortal Home Page
- Description
- Slogan - this is something that inspires, is not bound down, a differentiator
- By higher ed, for higher ed
- But what makes us different?
- Don't shoot too high, put on airs or look too much like a just another vendor
- uPortal is the leading <blank> portal blurb identifier/label
- Highlight our top 2-3 features/benefits
- Focus on higher ed
- Standards compliance
- Much better at integration
- DLM
- Set of portlets
- Highlight uPortal 4 - download the latest, youtube widget pointing to uPortal video
- Quick access to Portlets, uMobile, downloads, features, benefits, documentation (PDF of manual), gallery, case studies, demo
- Scrolling (horizontal?) list of deployments, perhaps logos
- News - latest
- Events (with iCal feed)
- Links to social networking
- try uportal free ... forever!
News and Events
- RSS news feed
- iCal feed
Overview
uPortal is the leading open source enterprise portal framework built by and for the higher education community. uPortal continues to evolve through contributions from its global community and is supported by resources, grants, donations, and memberships fees from academic institutions, commercial affiliates, and non-profit foundations.
Portal is built on open standards-based technologies such as Java and XML, and enables easy, standards-based integration with authentication and security infrastructures, single sign-on secure access, campus applications, web-based content, and end user customization. It is one of the most widely deployed open source enterprise portal frameworks, having been adopted by hundreds of institutions and the eResearch community, world wide.
mobile ready
accessibility
You may download uPortal and use it on your site at no cost. real open source
uPortal, unlike our competitors, is 100% free open source software managed by Jasig. Our community has access to all releases of the uPortal software with absolutely no costs. We welcome contributions from our community of all types and sizes.
Features
- Highlight features - 15-20 features
- Similar to http://www.liferay.com/products/liferay-portal/features/portal
- Point to the portlets page
- Screen shots
- Be consistent with the Unicon brochure
Benefits
- Highlight 3-6 key benefits
- Similar to how features are laid out
- Moduler, flexible, lightweight, only deploy what you need, upgrade separately
- Higher ed focused
- Community
- Highly extensible
- 100%, true open source, always for everyone
- Be consistent with the Unicon brochure
User Stories
- How schools have solved problems
- Links to youtube videos
- Screen shots of portals, portlets
See It
Screencasts/YouTube/Slideshare
Demo
Get It
Download
License
Why Open Source
Open vs. Closed
Real Open Source
Support
Documentation
- This has some overlap with the Community page. How do we reconcile that?
Solution Providers page
Community
Mailing lists
Steering Committee description
Community Call Recordings
wiki
Needs a home or consideration
- Slogan (and personality) that could be used throughout the materials.
- Encapsulated concept that people can keep in mind.
- Individual quotes/testimonials could tie into slogan. Quotes could come from end users.
Portlets
- Highlight 11-12 key portlets (accepted or in incubation)
- Highlight the reusable types
- Similar in layout to the features and benefits pages
- Perhaps with screen shots for each
- Link to complete list of portlets (portlet wiki page)
uMobile
- Highlighting the uMobile project, native smart phone apps that deliver a personalized experience
- Similar in many respects to the landing page
- Top 2-3 features
- Download link and video
- Quick access to downloads, features, benefits, documentation (PDF of manual), gallery, case studies