The following details the website work we would like to have in place for the uPortal 4 marketing. Please use the current site (http://www.jasig.org/uportal) for reference to existing pages. The notes below mainly highlight the changes we would like to see. Other improvement suggestions are welcome.
Common among all pages
- Keep in mind the rest of the Jasig website
- Include new logo
- Contemporary look
- Remove donate button
- Items in lower left below navigation can be reconsidered
- Preserving Jasig brand
- Also highlighting the individual project brands
Pages
uPortal Home Page
- Description
- Slogan - this is something that inspires, is not bound down, a differentiator
- By higher ed, for higher ed
- But what makes us different?
- Don't shoot too high, put on airs or look too much like a just another vendor
- uPortal is the leading <blank> portal blurb identifier/label
- Highlight our top 2-3 features/benefits
- Focus on higher ed
- Standards compliance
- Much better at integration
- DLM
- Set of portlets
- Highlight uPortal 4 - download the latest, youtube widget pointing to uPortal video
- Quick access to Portlets, uMobile, downloads, features, benefits, documentation (PDF of manual), gallery, case studies, demo
- Scrolling (horizontal?) list of deployments, perhaps logos
- News - latest
- Events (with iCal feed)
- Links to social networking
- try uportal free ... forever!
News and Events
- RSS news feed
- iCal feed
Overview
Features
- Highlight features - 15-20 features
- Similar to http://www.liferay.com/products/liferay-portal/features/portal
- Point to the portlets page
- Screen shots
- Be consistent with the Unicon brochure
Benefits
- Highlight 3-6 key benefits
- Similar to how features are laid out
- Moduler, flexible, lightweight, only deploy what you need, upgrade separately
- Higher ed focused
- Be consistent with the Unicon brochure
User Stories
- How schools have solved problems
- Links to youtube videos
- Screen shots of portals, portlets
See It
Screencasts
Demo
Get It
Download
License
Why Open Source
Open vs. Closed
Real Open Source
Support
Documentation
- This has some overlap with the Community page. How do we reconcile that?
Solution Providers page
Community
Mailing lists
Steering Committee description
Community Call Recordings
Needs a home or consideration
- Slogan (and personality) that could be used throughout the materials.
- Encapsulated concept that people can keep in mind.
- Individual quotes/testimonials could tie into slogan. Quotes could come from end users.
Portlets
- Highlight 11-12 key portlets (accepted or in incubation)
- Highlight the reusable types
- Similar in layout to the features and benefits pages
- Perhaps with screen shots for each
- Link to complete list of portlets (portlet wiki page)
uMobile
- Highlighting the uMobile project, native smart phone apps that deliver a personalized experience
- Similar in many respects to the landing page
- Top 2-3 features
- Download link and video
- Quick access to downloads, features, benefits, documentation (PDF of manual), gallery, case studies