...
- Conjoint Analysis
- Focus Groups
- Open-ended Interviews
- Depth Interviews
- Surveys
- Trends (Gartner, etc.)
Content
- Mission Statement
- Goals
- Strategy
- Features
- Support
- Integration
- Case Studies
- Whitepaper
- Deploying at YOUR Institution
- Logos, Trademarks, Service Marks/Slogans, Taglines
- PR Releases
...
- Powerpoint Presentations
- Single/Double Page Printouts/InfoSheets
- Web Site
- AdWords, Keyword Advertisements
- Search Engine Optimizations
- PDFs
- Blogs
- Microblogs (i.e. Twitter)
- Screencasts
- Webinars
- Newsletters
- eNewsletters
- Other Internet marketing strategies (i.e. SEO)
Events
- Conferences (Jasig, Educause, Internet2, JavaOne, etc.)
- User Groups
- Working Groups
- Standards Bodies