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"The measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimizing learning and the environments in which it occurs.(SoLAR: http://www.solaresearch.org/about/)"
We can think of this as the top down or the bottom up, but essentially collect and report on data for specific audiences. Why can't learning analytics be 1st and foremost not "about" learners, but FOR learners? Collect data important for students to monitor their learning, then for teachers who assist students in learning, then for administrators who care about the learning objectives of courses which in turn define programs? Progressing up the ladder (or down the ladder) provides us with ways to organize the data such that it could be sliced and diced  in a future we can't yet imagine. Let's model the data!

 

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