...
- Powerpoint Presentations
- Single/Double Page Printouts/InfoSheets
- Web Site
- AdWords, Keyword Advertisements
- Search Engine Optimizations
- PDFs
- Blogs
- Microblogs (i.e. Twitter)
- Screencasts
- Webinars
- Newsletters
- eNewsletters
Events
- Conferences (Jasig, Educause, Internet2, JavaOne, etc.)
- User Groups
- Working Groups
- Standards Bodies
Key Points
- Be Customer Driven, not Sales, Marketing, or Technology Driven