...
- Open a console window and cd to the quickstart directory.
- Set JAVA_HOME environment variable.
- Enter the following command:
linux: ./bw -quickstart deploy.debug
windows: bw -quickstart deploy.debug
For details about the bw command and its options, see Deploying Bedework. You can also see a "usage" message by entering "./bw" with no parameters on the command line ("bw" for Windows users).
http://www.useit.com/alertbox/kindle-fire-usability.html