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- Valid XHTML/CSS supporting a broad range of standards compliant browsers
- Presentation controlled through the use of CSS with simple markup expressing content
- Graceful degradation in user agents that do not support css.
- Support for mobile browsers
- Support for better print layouts
- Accessibility support (508, W3C Accessibility guidelines?)
- Support internationalization
- Common markup and CSS naming conventions to allow channel developers to produce "widgets" like toolbars, tabular displays, etc. while still allowing individual portals to customize their appearence in a standard fashion.
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